Google guidelines would require your Google Business Profile name to match your legal business name. While we haven't seen profiles suspended for such minor changes, a competitor's report could potentially trigger a revert to the original name. So, LCE needs to keep an eye on things and roll back if needed.

Avoid showing it too early, defer or show it after engagement signals (e.g. scrolling or clicking on a link)

This is intended to facilitate Google's discovery and crawling process to ensure these pages are properly identified and the 301 are handled.

We are currently evaluating the trade-off between creating a dedicated "Our Fleet" page and integrating that content directly into the new "Boat Tours" category page. We will conduct an analysis on both approaches and follow up with you once we have determined the best option.

New Category names will be: Lake Como Boat Tours Cooking Class & Food Tours Walking tours You can keep the other minor categories if you want but the majority of internal linking should point to Boat Tours

Each internal linking and sitemap reference must be updated: we need to avoid linking towards redirected URL (301)

https://lakecomoexperiences.com/product-category/boat-tours/ https://lakecomoexperiences.com/product-category/rentals/ https://lakecomoexperiences.com/product-category/best-sellers/ https://lakecomoexperiences.com/product-category/food-drink/ https://lakecomoexperiences.com/product-category/walking-tours/ https://lakecomoexperiences.com/product-category/experiences/?products-per-page=all

Action: each experience page in the list should start with a descriptive text (above the pricing table). Make sure the second meta description is removed once the text will be added to the page.

Action: convert all png files into webp format and resize when needed

Action: Include descriptive alt text for images to help users and the search engines and Ai chatbots understand them better. Avoid keyword stuffing.

Action: Fix non descriptive or generic H2

2 reviews pending for reply on 02/06/26

Any change to be made on GBP will be approved by LCE

Ordered list (by clicks) from 150 to 9

It would be strategic to build/refresh content to get cited for these prompts

Ordered list (by impressions) from 1840 to 640 - These are keywords for which we are ranking in first page but still too low to get more than just some clicks (less than 10 in 6 months).

Let's do it as soon as we have the new category "Como Lake Boat Tours" page that will takeover the current Home page role of content hub for boat tours.

Keep Terms & Conditions indexable

Could you provide: Confirmation of how the events were created (GA4 interface, Google Tag Manager, backend/server-side). Read-only access to the GTM container, if applicable. A complete list of active events and those marked as conversions. The naming conventions adopted. Trigger logic for the main events (conditions, URLs involved, activation rules). Event parameters and their definitions. Details on any ecommerce or lead-tracking implementation and the related schema. Any technical documentation or data Layer currently in use.

This falls outside the SEO scope. You can handle it directly, or we can provide a quote for you.

This falls outside the SEO scope. You can handle it directly, or we can provide a quote for you.

Please let us know once the Lake Como ferries page is live.

https://lakecomoexperiences.com/category-sitemap.xml