Lake Como Experiences
Clarity
User Behaviour Intelligence powered by Microsoft Clarity. Understand how visitors interact with Lake Como Experiences.
Executive KPIs
Live behaviour metrics extracted from the latest Clarity export.
Behaviour Overview
Monthly trajectory of engagement and friction signals.
UX Health Score
Composite score across engagement and friction metrics.
Behaviour Table
All metrics with benchmark, trend, severity and recommended actions.
| Metric | Current | Benchmark | Trend | Type | Severity | Recommendation |
|---|---|---|---|---|---|---|
| Pages per Session | 1.53 | 2.0 | +2.1% | Engagement | Medium | Add internal links and related experiences to magazine pages. |
| Scroll Depth | 49.5% | 60% | +1.4% | Engagement | Medium | Move key CTAs above the 50% scroll mark. |
| Active Time | 66s | 90s | +3.0% | Engagement | Medium | Add embedded video on top experience pages. |
| Rage Clicks | 60 | < 0.5% | -0.8% | Friction | Low | Inspect non-clickable elements styled like CTAs. |
| Dead Clicks | 2,586 | < 3% | +0.4% | Friction | High | Make hero images and decorative icons non-interactive or actionable. |
| Quick Backs | 2,801 | < 4% | +1.1% | Navigation | High | Improve landing page promise alignment with SERP snippets. |
| JavaScript Errors | 3,232 | < 500 | +0.6% | Technical | Critical | Fix 'this.effects[l]' parallax script — 68% of errors. |
| Excessive Scrolling | 0 | < 1% | 0.0% | Friction | Low | Maintain current page length on long-form magazine articles. |
| Bot Sessions | 3,238 | < 5% | -1.2% | Quality | Medium | Add bot-filtering rules in GA4 and exclude from KPI reports. |
User Friction
Where users hesitate, fail, or abandon.
Audit interactive elements that fail to respond on first click.
Convert decorative images and icons into real CTAs or remove cursor styling.
Align landing pages with SERP snippets; reduce above-the-fold load time.
Fix `this.effects[l]` undefined — affects 2,186 sessions.
Healthy — no excessive scrolling detected. Maintain content hierarchy.
Session Quality
Human vs bot composition of incoming traffic.
Engagement Profile
Multi-dimensional view of how users engage.
AI Executive Summary
Auto-generated managerial readout from the latest Clarity dataset.
LCE attracts 29,467 real visitors that engage moderately (49% scroll, 66s active time) but show clear pre-conversion friction: 2,801 quick backs (8.6%) and 2,586 dead clicks (7.9%) indicate users hesitating on experience and booking pages. Bot traffic sits at 9.9% — within tolerance but worth filtering from KPIs. A single parallax JS bug accounts for 68% of script errors and likely fuels part of the rage-click pattern. Smart events show strong intent (10.8% Book, 10.3% outbound) — reducing friction on the top 5 experience pages is the fastest lever to lift conversions.
Action Plan
Top 5 priorities ordered by expected impact.
2,186 affected sessions · single root cause
7.91% of sessions click non-interactive elements
Avg scroll 49.5% — most users never see lower CTAs
8.56% quick back rate signals snippet mismatch
9.9% bot share inflates session counts
Performance Correlation
How Clarity insights connect to the full visibility funnel.
Search Console drives traffic, Keyword Tracking confirms ranking momentum, AI Visibility validates brand mentions across LLMs, and Clarity reveals what visitors actually do — closing the loop toward measurable conversion lift.